Little Sister's Truck Wash has 5 locations and counting, including Barstow, Thousand Palms, Hesperia, Fontana, and Eloy. Specializing in detailing, and deep washing big-rig trucks.
They hired me to create some design assets for t-shirts, hats, beanies, air fresheners, and various other products they provide in their store. Creating something that represents the family vibe, and vintage trucking roots of their company.
They Came to me with this logo and color scheme, this logo was drawn on a napkin when the company started in in 1990.
(LOGO NOT MADE BY ME)
I first started with a zoom call, and brainstorming ideas, and seeing what truckers wear already, what brands are they into? What kind of things do they like? What makes the tick? And how can we make content that appeals to them, and that they would want to wear.
Then, I created some mood-boards to pick a design direction.
Once we picked a direction, I started making a few simple sketches, and rough ideas to build off of.
The term "Little Sister's" comes from truck drivers treating the women at diners like "Little Sister's" as they would always see them on the road, and being in these restaurants was like a second home to them. This is something I wanted to hint at in the design. They Also Wanted me to create a new and updated version of the girl, who they have named "Dixie".
Ultimately, this is the design solution we came up with.
